Funnels & Websites | Facebook Pixel Tracking

Funnels & Websites | Facebook Pixel Tracking

Software Updates

June 4, 2024 ● 2 min read

Funnels & Websites | Facebook Pixel Tracking

Your business can utilize this feature to monitor user interactions on your website, enabling you to send detailed event data to Facebook for more effective ad targeting and campaign optimization.

Funnels & Websites | Facebook Pixel Tracking: This feature allows you to track user interactions within your funnels and websites, sending crucial data to platforms like Facebook to optimize your marketing efforts.

⭐️ Why Does It Matter To Your Business?

  • Enhanced Marketing Insights: Track page views, clicks, and form submissions to understand user behavior and improve your ad targeting.

  • Simplified Integration: Easily set up server-side event tracking without needing to manually insert JavaScript snippets.

  • Improved Ad Performance: Send precise event data to Facebook to refine ad targeting and increase campaign effectiveness.

⭐️ How To Use Funnels & Websites | Facebook Pixel Tracking:

  1. Access the “Sites” tab from the left navigation menu. Click on Funnels/Websites from the upper navigation menu and edit the existing one.

  2. Go to the “Events” tab in the funnel/website overview screen and click on the “+Add Event” button.

  3. Enter your Pixel ID.

  4. Choose Tracking Level: Whether you want to track events at the funnel level or on specific pages.

  5. Enable Conversion API: If you wish to send data using the Conversion API, select this option, enter your access token, and click on the Save button.

This feature within the CRM enhances your ability to monitor and optimize user interactions, leading to more effective marketing strategies.

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